Octopush provides easy-to-read API Documentation on its website. To bring out the maximum efficiency of SMS marketing, SMS services like Octopush make the process of API integration with your CRM software easy to understand and implement according to your need. One of the main advantages of integrating SMS gateway via an API with your software, is that it’s simplified and seamless automation based on an SMS service. You can facilitate this by using an SMS gateway API that is compatible with your existing software. Integrating your software will allow you to automate transactional and promotional tasks such as purchase confirmations, scheduled reminders, and more interactive uses of SMS, like customer service and gathering feedback. To have an efficient and automated SMS Marketing plan, you need to integrate with your CRM software, Customer Data Platforms and other omnichannel marketing applications. What are the advantages of using an SMS gateway provider for sending text messages?įor your technical team: Automate SMS sending The main advantage of using SMS API over other types of applications is that access to an internet connection is not necessary.Īs long as your clients and prospects have access to cell phones (which we can say almost definitely that they will), they can receive your SMS messages. You can send messages automatically using API protocols, which saves you time and money. You do not need to log in anymore after having integrated the SMS API manually. This bypasses the need for using an intermediary such as a platform or software application to help things function. The SMS API establish a connection between telecom carriers and the internet. An SMS API is like a bunch of instructions that help applications or computer programs send SMS via an SMS gateway. Simply put, SMS API is the kind of API that will let you or your business integrate SMS messaging into the platforms you already use. The word “API” can be used to mean both the protocol mentioned just above and the service that is performed by using an API in the protocol sense.Īll this may sound very arcane, but if you have ever linked a social media account such as Facebook to your company’s website, you have used an API. It is invisible to you and works in the background of software applications.īut then, how do the programmers of both computer programs know how to make this connection? They use a standard protocol, which is also called an API specification. This allows you to send and receive SMS directly in SMS gateway software you already use, rather than using a platform.Īn API, or Application Programming Interface, is the medium through which the functions of one computer program is made available to another. Unlike using a platform, an SMS API helps you to connect your software to the SMS gateway directly. The process for sending SMS from a platform involves setting up a web database, usually by an SMS gateway provider, that you will use to send the SMS that allows you to connect from any device with internet access to send and receive SMS messages. It typically needs a web application which you can connect from any device with an active internet connection. The SMS gateway allows you to send and receive SMS and other media in 2 ways: Messaging Service Through A Platformįor this method of sending bulk SMS requires using a platform. Service SMS Gateway providers offer their API to help you send automated, bulk SMS messages from your existing software applications. SMS gateway API adds bulk SMS service capability to the software applications you already have on your device. When a text message is sent, the SMS Gateway Provider translates it to a format suitable for delivery over the network, and then the text eventually reaches the recipients.Īn SMS gateway allows a computer to send and receive SMS messages to and from SMS capable devices. They are generally used for one-to-many communications. SMS messages pass through a wireless carrier before being routed to a mobile phone. An SMS gateway service provider allows you to send and receive bulk SMS from a computer.
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